![]() ![]() And some brands now even reference their low scores on EWG as a badge of honor for product safety. Enter the EWG Skin Deep Database.ĮWG Skin Deep is a searchable list of personal care products with EWG’s internal product rating based on whether it has toxic ingredients. More and more companies are promoting clean beauty and advertising all-natural and chemical-free ingredients. You’ve probably heard of the EWG’s Dirty Dozen (a list of the “dirtiest” or pesticide-covered fruits and vegetables) and the EWG’s annual sunscreen report. “This app will make choosing safer products for yourself and your family that much easier.EWG or the Environmental Working Group is a private, non-profit organization funded by private foundations, individuals and companies. “Safety profiles for tens of thousands of products are now literally at the fingertips of everybody strolling the aisles of any store in the country,” said Heather White, executive director at Environmental Working Group. ![]() A prime example of this is Beautycounter. ![]() To appeal to those health-conscious consumers, many manufacturers have introduced product lines with fewer hazardous ingredients. The data base was created because personal care products are not rigorously tested or regulated, and chemicals commonly found in those products are linked to a number of serious health issues. Since it came online, shoppers are consciously buying products that have fewer toxic ingredients. ![]() EWG’s online data ba se has safety ratings for over 78,000 personal care products and 2,500 brands. How can you know what harmful ingredients you are using on a daily basis?ĮWG’s Skin Deep is a database that has transformed the marketplace, and now the mobile app gives consumers a safety tool at their fingertips. Some companies use hazardous ingredients like formaldehyde and coal tar, both are human carcinogens. Phthalates, a chemical found in many cosmetics, are linked to cancer, hormone disruption, development and reproductive problems. Chemical ingredients common in many personal and beauty products are associated with a number of serious health problems. Scientific studies over the past 40 years have fueled the consensus that exposure to toxic chemicals plays a role in the incidence and prevalence of many diseases and disorders in the US. ![]()
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